PROPOSED MARKETING STRATEGY TO INCREASE CAKE SALES FOR SMALL BAKERIES IN JAKARTA: CASE STUDY OF SBS CAKE
Indonesia’s cake industry is a red ocean, with 639 companies being registered in the baking industry. However, this omits smaller yet unregistered bakeries in Indonesia despite 68% of the baking industry being composed of SMEs. With the cake industry expected to grow above 10% per year, it is inevit...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72701 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!