PROPOSED MARKETING STRATEGY TO INCREASE CAKE SALES FOR SMALL BAKERIES IN JAKARTA: CASE STUDY OF SBS CAKE
Indonesia’s cake industry is a red ocean, with 639 companies being registered in the baking industry. However, this omits smaller yet unregistered bakeries in Indonesia despite 68% of the baking industry being composed of SMEs. With the cake industry expected to grow above 10% per year, it is inevit...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72701 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |