THE INFLUENCE OF DISCOUNT, DELIVERY FEE, AND CASHBACK TOWARD CUSTOMER PURCHASE DECISIONS AND LOYALTY IN ONLINE FOOD DELIVERY SERVICES
Recently, online food delivery service companies have been adjusting their sales promotion strategies to obtain more profit. This includes the decreased value of discounts, delivery fees, and cashback vouchers given to the customer. Previous research reveals that promotion highly influence customer...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72849 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |