ANALYZING INTENTION TO ADOPT E-COMMERCE SUBSCRIPTION MODEL USING UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT2): A CASE STUDY OF PLUS BY TOKOPEDIA
The Indonesian e-commerce industry has grown significantly as internet users have increased. E-commerce companies are striving to attract more consumers with various deals in response to this possibility. E-commerce will shortly require a return on investment and a profit, so the era of money burnin...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72889 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |