DEVELOPING INTEGRATED MARKETING COMMUNICATION (IMC) PLAN FOR THE INTERCULTURAL SCHOOL IN NORTH JAKARTA
Parents will have a lot of things to think about when choosing a school for their children, especially an intercultural school in North Jakarta. Parents need to take into account several crucial elements, including the curriculum being used, the facilities, and the school climate. Segmentation, targ...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74320 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |