BUILDING THE BRAND LOYALTY THROUGH COMMUNITY EMPOWERMENT: MITRA TACO CASE

This final project will discuss about the Community Empowerment program in company PT. Tangkas Cipta Optimal (Taco) as producer of interior products mainly High-Pressure Laminates (HPL) with main customers are small medium enterprise (SME) in woodworkers and furniture makers. The program is named Mi...

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Bibliographic Details
Main Author: Utama, Satria
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74325
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Institution: Institut Teknologi Bandung
Language: Indonesia
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