BUILDING THE BRAND LOYALTY THROUGH COMMUNITY EMPOWERMENT: MITRA TACO CASE
This final project will discuss about the Community Empowerment program in company PT. Tangkas Cipta Optimal (Taco) as producer of interior products mainly High-Pressure Laminates (HPL) with main customers are small medium enterprise (SME) in woodworkers and furniture makers. The program is named Mi...
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Main Author: | Utama, Satria |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/74325 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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