SINGAPORE’S INTEGRATED RESORTS: AN AFTER-PANDEMIC MARKETING STRATEGY ATTRACTIVENESS AND INNOVATIONS TO ATTRACT MORE INDONESIAN VISITORS

SINGAPORE’S INTEGRATED RESORTS: AN AFTER-PANDEMIC MARKETING STRATEGY ATTRACTIVENESS AND INNOVATIONS TO ATTRACT MORE INDONESIAN VISITORS

Integrated resorts in Singapore have become an iconic destination for Indonesian travelers due to their diverse entertainment, accommodation, and dining options. However, the recent pandemic has had a significant impact on the revenue of Marina Bay Sands and Resorts World Sentosa. To address this is...

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Bibliographic Details
Main Author: Abigail Kamilia, Zalva
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/74327
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/74327

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