SINGAPOREâS INTEGRATED RESORTS: AN AFTER-PANDEMIC MARKETING STRATEGY ATTRACTIVENESS AND INNOVATIONS TO ATTRACT MORE INDONESIAN VISITORS
Integrated resorts in Singapore have become an iconic destination for Indonesian travelers due to their diverse entertainment, accommodation, and dining options. However, the recent pandemic has had a significant impact on the revenue of Marina Bay Sands and Resorts World Sentosa. To address this is...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74327 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |