BUSINESS STRATEGY TO REGAIN THE MARKET SHARE LOSSES BY INCREASING CUSTOMER SATISFACTION AND ENHANCING CUSTOMER EXPERIENCE (CASE: PT GARUDA)
This research is related to one telecommunication company in Indonesia facing a declining market share. This research addresses the declining market share of a telecommunications company in Indonesia and focuses on developing a business strategy to regain its market position. In the beginning, the s...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74602 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |