THE IMPLEMENTATION OF THE TRIAL STRATEGY IN DRIVING PURCHASE INTENTION ON YOUTUBE PREMIUM
The entertainment business has lately seen a transformation due to the expansion of digital platforms and the increased popularity of online entertainment. The digital age has completely transformed the entertainment industry. Businesses must adapt and embrace these changes if they want to thrive. B...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75181 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |