COMMUNICATION STRATEGY TO INITIATE PRODUCT AWARENESS FOR NANOTECHNOLOGY BASED MOISTURIZER CASE STUDY : SKINCRAVE COMPANY
The increase in the skincare and self-care industry in Indonesia has forced skincare companies to implement effective communication strategies to fulfill customer needs and desires. Some of them promote their product value, such as benefits, ingredients, and technology they use. Product value is som...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75503 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |