DEVELOPING SOCIAL MEDIA MARKETING STRATEGY TO INCREASE BRAND AWARENESS TOWARDS INCLUSIVE FASHION BRAND CASE STUDY: BEYOND INDONESIA

• Main Author: Qathra Rebia, Azkia
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/75551
• Institution: Institut Teknologi Bandung

The fashion industry plays a significant role in driving Indonesia's economic growth. It has made this industry categorized as a red ocean market which has led to the need to differentiate the product to compete within the industry. On the other hand, the issues of disability and inclusivity in...