DEVELOPING SOCIAL MEDIA MARKETING STRATEGY TO INCREASE BRAND AWARENESS TOWARDS INCLUSIVE FASHION BRAND CASE STUDY: BEYOND INDONESIA

The fashion industry plays a significant role in driving Indonesia's economic growth. It has made this industry categorized as a red ocean market which has led to the need to differentiate the product to compete within the industry. On the other hand, the issues of disability and inclusivity in...

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Bibliographic Details
Main Author:	Qathra Rebia, Azkia
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/75551
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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