A STUDY OF CONSUMERS’ USAGE INTENTION TOWARD EDIBLE STRAWS IN CAFES

Indonesia is facing a serious problem regarding plastic waste, and plastic straw is one of the main key roles in this issue. Considering the urgency of this issue, a 100% environmentally friendly alternative is offered by 4PACT to replace plastic straws. However, this edible straw is still a new pla...

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Bibliographic Details
Main Author: Jesslyn Sutoyo, Yohanna
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75593
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Institution: Institut Teknologi Bandung
Language: Indonesia