INFLUENTIAL COSMETIC PACKAGING ATTRIBUTES TOWARD GENERATION Z CUSTOMER PURCHASE INTENTION IN JABODETABEK AND BANDUNG AREA
The global beauty and personal care industry is experiencing rapid growth, with Indonesia's skincare market expected to be the fastest-growing in the Asia-Pacific region. The rise in skincare sales in Indonesia is driven by factors such as population growth, health awareness, and increasing dis...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75614 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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