NEW PRODUCT DEVELOPMENT USING DESIGN THINKING FOR FASHION BAG PRODUCT (CASE STUDY: BEYOND)

A business must create a product that can fulfil customers’ needs and preferences to increase the customers purchase decisions. To do a new product development process for a fashion bag product that can fulfil customers’ needs and preferences, the process is conducted using design thinking. It begin...

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Bibliographic Details
Main Author: Bramasti Khalisa, Naura
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75685
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Institution: Institut Teknologi Bandung
Language: Indonesia