DEVELOPING LUXURY BRANDING DIGITAL STRATEGY FOR BODY CARE BRAND: A CASE STUDY OF WONDERLY SKIN
This study aims to develop a competitive branding strategy that effectively conveys the luxurious persona of a local body care brand, Wonderly Skin. This brand has emerged in response to the high demand for body care products in Indonesia. In order to differentiate itself in a saturated market, Wond...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75687 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |