PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE OUTPATIENT VISITS IN PREMIER HOSPITAL BINTARO
The COVID-19 pandemic has had an extraordinary impact on all business sectors, including the healthcare industry. This has undoubtedly created a negative stigma towards hospitals and has led to frightening experiences when visiting them. COVID-19 has also changed hospital marketing strategies from o...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75977 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |