PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE OUTPATIENT VISITS IN PREMIER HOSPITAL BINTARO

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE OUTPATIENT VISITS IN PREMIER HOSPITAL BINTARO

The COVID-19 pandemic has had an extraordinary impact on all business sectors, including the healthcare industry. This has undoubtedly created a negative stigma towards hospitals and has led to frightening experiences when visiting them. COVID-19 has also changed hospital marketing strategies from o...

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Bibliographic Details
Main Author:	Hanif Yuditama, Rafi
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/75977
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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