ANALYSIS OF PUBLIC PERSPECTIVE ON OIL FUEL PRICES INCREASE AND FACTORS AFFECTING INTENTION TO VISIT TOURIST DESTINATION. CASE STUDY: CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK

• Main Author: Azhara, Dhiva
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/76049
• Institution: Institut Teknologi Bandung

Tourism is a phenomenon with a growing sector in many nations, including Indonesia. Because of the Covid-19 outbreak, the number of domestic trips in Indonesia in 2020 and 2021 has been substantially reduced. In 2022, Indonesia also experienced a considerable increase in the price of oil fuel (BBM). The rise in oil fuel prices might impact people's intentions to visit Indonesian tourist destinations. Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) is one of Sukabumi, West Java, Indonesia's natural tourism spots. Its location, which is quite far from larger towns such as as Bandung and Jakarta, may be a factor in people visiting in this situation. The purpose of this study is to examine the public various perspectives or points of view on the 2022 oil fuel prices increase in Indonesia, as well as the impact on everyday life and intention to visit tourist destination. This study employs marketing mix 7Ps analysis, VRIO analysis, PESTLE, Porter's Five Forces, and qualitative and quantitative customer analysis. Interviews with numerous respondents were done as part of the qualitative research. During quantitative research, questionnaire was distributed with the requirement that respondents be Bandung City residents between the ages of 20 and 40. The variables included in the questionnaire are based on Theory of Planned Behavior (TPB) by Ajzen, which are Attitude, Perceived Behavioral Control, and Subjective Norms. The questionnaire data were then processed using the SmartPLS 3.2.9 program. According to the findings of this study, attitudes and perceived behavioral control have a positive and statistically significant effect on the intention to visit CPUGGp.