PROMOTING AN INCLUSIVENESS STRATEGY FOR VALUE-CHAIN ORGANIC RICE AGRIBUSINESS IN BUMDESA MUKTI SALUYU

• Main Author: Fahmi Hidayatullah, Ikhwannul
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/76072
• Institution: Institut Teknologi Bandung

Organic agriculture promotion could be a potential approach for eliminating fertilizer subsidies in Indonesia. Indonesia is the world's third-largest producer of rice, and rice is a staple meal for the vast majority of the population. The Kanem Farmers Group operates 12,5 hectares of organic land for growing organic rice in the Sumedang Regency. The operations of BUMDesa Mukti Saluyu are founded on the concept of social entrepreneurship in order to boost the potential of villages. The main concern of BUMDesa Mukti Saluyu is the insufficient potential of organic rice in Cikurubuk Village, which necessitates strategic planning in order to establish a competitive advantage and organizational capacities for participating in the organic rice value chain while maintaining its vision of improving economic well-being in the farmer society. The study employs both qualitative and quantitative methodologies. To simplify the investigation of the outcomes produced from the in-depth interview using qualitative data analysis method will employ the Interactive model developed by Miles and Huberman. The quantitative analysis makes use of technical abilities and value-added evaluation. The analyses conducted for the purpose of developing inclusiveness strategy as business solution through business environment analysis, value chain analysis, and social capital analysis. Based on the analysis, promoting inclusivity is key to developing a competitive advantage for BUMDesa Mukti Saluyu. Recognizing the significance of collaboration with multiple stakeholders, BUMDesa Mukti Saluyu must conduct an integration of stakeholders involved in the organic rice value chain. Farmers, agribusiness companies, processors, distributors, and consumers play vital roles. The enabling environment, encompassing policies, standards, and investments, influence sustainable production practices and market access. The current integrated model provides a comprehensive framework to increase smallholder farmers' participation in the organic rice value chain through project delineation and policy interventions.