REGRESSION ANALYSIS ON PURCHASE DECISION FACTORS AT SHOPEE WITH FREE SHIPPING PROMO AS MODERATING VARIABLE (CASE STUDY OF STUDENTS FACULTY OF MATHEMATICS AND NATURAL SCIENCES BANDUNG INSTITUTE OF TECHNOLOGY)

• Main Author: Meiryska Pohan, Tasha
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/76375
• Institution: Institut Teknologi Bandung

With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, With the advancement of technology, people's lifestyles are changing, including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market including their shopping habits. Nowadays, various market places are available, places are available, places are available, places are available, places are available, places are available, places are available, places are available, places are available, places are available, making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. making it convenient for consumers to make transactions anytime and anywhere. Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 Shopee is one of the top marketplaces in Indonesia, attracting more than 100 million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid million visitors each month. Before making a purchase, consumers need to consid er er various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the various factors that influence their buying decisions. This study aims to identify the factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price factors that influence purchase decisions, namely Price Concious Concious Concious ness ( ness ( ???? 1), Online ), Online ), Online ), Online Customer Review ( Customer Review ( Customer Review ( Customer Review ( Customer Review ( Customer Review ( Customer Review ( ???? 2), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ), and Free Shipping Promo ( ???? ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done ). Data collection was done using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 using a questionnaire with statements rated on 4 -point point Likert scale. After ikert scale. After ikert scale. After ikert scale. After ikert scale. After obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity obtaining the data, validity test and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data and reliability test were conducted to ensure data suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and suitability. Subsequently, multiple linear regression analysis and moderated moderated moderated moderated regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results regression analysis (MRA) were employed to analyze the data. The final results indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( indicate that Price Awareness ( ???? 1), Online Customer Review ( ), ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ), Online Customer Review ( ???? 2), and Free ), ), and Free ), and Free ), and Free ), and Free ), and Free Shipping Promo ( Shipping Promo ( Shipping Promo ( Shipping Promo ( Shipping Promo ( ???? ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at ) partially influence the Purchase Decision of students at Faculty of Ma Faculty of Ma Faculty of Ma Faculty of Ma Faculty of Ma Faculty of Ma Faculty of Ma thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. thematics and Natural Sciences Bandung Institute of Technology. However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free However, based on the results of moderated regression analysis (MRA), Free Shipping Promo ( Shipping Promo ( Shipping Promo ( Shipping Promo ( Shipping Promo ( ???? ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness ) does not moderate the relationship between Price Awareness (???? 1) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ) and Online Customer Review ( ???? 2) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at ) on the Purchase Decision of students at Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty of Mathematics and Natural Sciences Bandung Institute Technology. Faculty