PROPOSED MARKETING STRATEGY TO INCREASE VISITOR REVISIT INTENTION AND WILLINGNESS TO RECOMMEND CILETUH-PALABUHANRATU UNESCO GLOBAL GEOPARK

Tourism is a social, cultural, and economic phenomena that involves people moving to countries or areas beyond their usual environment for personal, business, or professional reasons. The tourism industry is one of main contributor to Indonesia’s economic growth and employment. Ciletuh-Palabuhanratu...

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Bibliographic Details
Main Author: Afifah Ghina Luqyana, Refa
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/76477
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Institution: Institut Teknologi Bandung
Language: Indonesia