FACTORS THAT INFLUENCE IMPULSIVE BUYING BEHAVIOR AT TIKTOK LIVE STREAMING FASHION COMMERCE
Nowadays, online users have largely adopted live streaming videos on TikTok. Due to its potential to capitalize on consumers' impulsive "see-now-buy-now" mentality, live streaming commerce has become an essential mainstream marketing channel for businesses. Few studies have looked int...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76509 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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