PROPOSED INTEGRATED MARKETING COMMUNICATIONS STRATEGY TO INCREASE BRAND AWARENESS AND SALES OF WOMEN APPAREL: HIJAB SABINE
This study develops a new marketing strategy for Hijab Sabine. Fashion suffered during the COVID-19 pandemic. The Hijab Sabine brand is recovering from the COVID-19 pandemic. Hijab Sabine-like garment brands have sprung up over time. Hijab Sabine hasn't changed, but newcomers have. This is due...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76636 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |