THE IMPACT OF USER-GENERATED CONTENT ON CONSUMER CERTAINTY IN HIGHER EDUCATION INSTITUTIONS CHOICES
With the increasing availability of the internet and mobile devices, User-Generated Content (UGC) is now more prevalent than ever on social media platforms. The growth of home devices, sources, and applications that enable at-home production, the ability to create and distribute content has increase...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77297 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |