HOW DOES THE RISE OF DIGITAL PAYMENTS INFLUENCE OVERCONSUMPTION BEHAVIOR AMONG THE GEN-Z AND MILLENNIAL SOCIETY IN INDONESIA?
In the past decade, consumers in Indonesia have shifted their payment measures from traditional paper cash and plastic cards to contactless digital payment systems caused by a rapid adoption of smartphones into peoples’ lifestyles all over the world, the Covid-19 pandemic, and the proliferation of v...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77302 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |