HOW DO GEN Z CONSUMERS EASE OF USE, CONSUMER TRUST, AND DISCOUNT OFFERINGS IMPACT THE CONTROL OF EXPENSES TOWARDS GENERATION Z IN DIGITAL PAYMENT IN INDONESIA?: A REVIEW OF GO-PAY AND OVO
The abstract will provide an overview of Generation Z research to examine how they adapt to Digital Payments according to ease of use, customer trust, and discount offerings in Indonesia. The research is aimed at understanding Gen Z's behavior towards spending and purchasing behavior when adapt...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77335 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |