THE IMPACT OF PRODUCT DESCRIPTION, PRODUCT PHOTO, RATING, AND REVIEW ON PURCHASE INTENTION IN E-COMMERCE
The Covid-19 pandemic in the last 3 years has strengthened E-commerce growth, making online shopping the new norm due to restricted offline activities. To aid buyers and sellers in conducting transactions in E-commerce, E-commerce platforms have introduced features like product descriptions, product...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77353 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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