STUDY OF USER EXPERIENCE IN MINI MUSEUM SARINAH JAKARTA WITH VIDEO MAPPING TECHNOLOGY TO SUPPORT THE PURPOSE OF EDUCATIONAL ESSENTIAL OIL PRODUCTS

• Main Author: Sagita Goestien, Chintya
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/77557
• Institution: Institut Teknologi Bandung

Currently, several event organizers and company management have implemented video mapping to attract the attention of visitors or potential buyers who can provide a unique experience. Museums play an important role in providing education and passing down the values of past lives. Museum space explored using video mapping can provide new spatial experiences, this experience is formed from the visual appearance and interactive elements presented. This study aims to map user experience and identify the effects of using video mapping technology in the mini museum Atsiri Sarinah, in supporting the aim of educating essential oil products. It is hoped that the findings from this research can be useful as a reference for designers in designing and developing museum spaces by utilizing video mapping technology. The method used is a mixed method type of exploratory sequential, starting with qualitative research and continued with quantitative research. Qualitative research was conducted using field observations and interviews with Atsiri Sarinah. Quantitative research was conducted through questionnaires to visitors. The results showed that odor stimulants cannot stand alone, so that visual stimulants are dominant and proven to be able to help other sensory stimulants in providing learning experiences and persuade visitors to buy essential oil products. The dominant visual stimulus in the mini museum Atsiri Sarinah is by applying interactive digital technology, one of which is video mapping. The influence of the application of video mapping technology can support a more enjoyable learning experience and stimulate the curiosity of visitors to come.