PERANCANGAN BISNIS SOSIAL KATERING MAKANAN UNTUK MAHASISWA KIP-K ITB
Social business is a form of social enterprise that seeks to achieve social impact by focusing on financial sustainability. This concept has been used to address various kinds of social problems in the world, one of which is to meet the needs of underprivileged people for food. In this research,...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77609 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Social business is a form of social enterprise that seeks to achieve social impact by focusing on
financial sustainability. This concept has been used to address various kinds of social problems
in the world, one of which is to meet the needs of underprivileged people for food. In this
research, the concept of social business will be used to develop a food-catering business that
could help KIP-K ITB students to get a nutitious lunch in a practical way with more affordable
price.
The initial stage in designing a social business is to identify the pain points which are felt by
KIP-K ITB students when they tried to get a lunch at the ITB campus of Ganesha. Later, the
pain points will be used as a reference in developing a social business model using the social
model business canvas framework and the marketing mix so that the process can run efficiently
and effectively. After conducting a sales trial on the 19th to 21st July, 2023, it is known that there
are 12 things that need to be evaluated from the existing plan. These points are used to improve
the design of the social business model and marketing mix for the food catering social business.
In addition, there are also several risks in business continuity that must be anticipated.
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