PERANCANGAN MODEL REKOMENDASI PRODUCT BUNDLING BERDASARKAN CUSTOMER SEGMENTATION BANK Z DENGAN MENGGUNAKAN TEKNIK DATA MINING
This research aims to design a product bundling recommendation model based on Bank Z's customer segmentation using data mining techniques. Bank Z is a regional development bank that has been established since 1961. Currently, Bank Z is planning strategic steps to increase bank revenue. Previ...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77672 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |