CUSTOMER PREFERENCE AND THE FACTORS THAT INFLUENCE CUSTOMER IN CHOOSING FASHION SHOPPING MEDIA USING YOUNG PEOPLE'S PERSPECTIVE IN INDONESIA
In this modern era, the growth of internet and smartphone users, also proliferation of e-commerce in Indonesia, causing a new way of shopping for fashion products, i.e. online shopping. It raises the question whether this condition have been changing customer preference in choosing fashion shopping...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78637 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |