THE CONSUMER BEHAVIOR OF PURCHASING DECISION REGARDING FAST MOVING CONSUMER GOODS IN RURAL AREA CASE RESEARCH: GARUT REGION
Fast Moving Consumer Goods is the products that can easily to find in every day. For example, the FMCG products are food and beverages, home care, cosmetic, skin care, personal care, and so on. FMCG industry in Indonesia has experienced an outstanding growth. However, in 2015 Indonesia only reach 7....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78638 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |