THE EFFECT OF QZ 8501 DISASTER TO THE DOMESTIC CUSTOMERS BRAND TRUST AND PURCHASE INTENTION OF AIR ASIA INDONESIA
In December, 28th 2014, QZ 8501 which departed from Ir. Djuanda Airport, Surabaya to Changi International Airport, Singapore encountered machine problems because it hit the Cumulonimbus Cloud which engendered stall and finally crashed down near the Cape Pandan, Kalimantan. Many controversies arose a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78695 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |