MARKETING STRATEGY DEVELOPMENT OF MOBILE MONEY SERVICES IN INDONESIA
In August 2014, Bank Indonesia launched Gerakan Nasional Non Tunai (Non-Cash National Movement) to increase people’s awareness in using non-cash payment instruments in order to create ‘less cash society’ within the nation. Out of 250 million people in Indonesia, only 30% of them own bank account whi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78697 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |