UNDERSTANDING DRIVING FACTORS BEHIND CUSTOMER PURCHASE INTENTION ON ORGANIC VEGETABLES FOR BETTER MARKETING STRATEGY
Over the past few years, the global demand of organic products has reached a new height. North America and Europe are two key Western Markets contributing to the increase of global organic sales. The trend of buying organic products not only occurs in those two countries, the same enthusiasm also ca...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78755 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |