HEALTH CLAIMS IN FOOD PRODUCTS: BUYERS ATTITUDE AND BEHAVIOUR IN INDONESIA
This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research del...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79686 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |