HEALTH CLAIMS IN FOOD PRODUCTS: BUYERS ATTITUDE AND BEHAVIOUR IN INDONESIA
This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research del...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79686 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This study explores the dynamics of health claims in food products and investigates the attitudes and
behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles,
understanding consumer responses to health-related claims on food items is crucial. The research
delves into the factors influencing buyer attitudes, examining the impact of demographic variables,
socio-cultural nuances, and individual attitudes towards health claims. Through a combination of
qualitative and quantitative methodologies, the study aims to unveil patterns in consumer decisionmaking processes and discern the extent to which health claims influence purchasing behaviors in the
Indonesian market. By shedding light on the intricate interplay between health claims and consumer
choices, this research contributes valuable insights for both the food industry and policymakers
seeking to foster healthier dietary practices in Indonesia. |
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