Naturally overused : an analysis of health claims on "healthy" supermarket food products with an emphasis on the "natural" angle

• Main Authors: Chua, Joanne Wanlin, Ho, Eunice Jia Hui, Klyne, Mary Ann
• Other Authors: Yeoh Kok Cheow
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: https://hdl.handle.net/10356/93430; http://hdl.handle.net/10220/6216
• Institution: Nanyang Technological University

This study examined the use of healthful claims on food packaging in view of the new trend of marketing food as natural. A content analysis of 328 food products in Singapore revealed the prevalent use of the natural claim as well as visual communication images that evoke the same connotations of nat...