Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental stu...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/76631 |
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| Institution: | Nanyang Technological University |
| Language: | English |