Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination

• Main Authors: Liu, Xuan Jim, Lee, Charmaine Jia Le, Muhammad Syafiq Muhammad Shahiddin, Lim, Kai Xing
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Audience research
• Online Access: http://hdl.handle.net/10356/76631
• Institution: Nanyang Technological University

This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental stu...