Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination

This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental stu...

Full description

Saved in:
Bibliographic Details
Main Authors: Liu, Xuan Jim, Lee, Charmaine Jia Le, Muhammad Syafiq Muhammad Shahiddin, Lim, Kai Xing
Other Authors: Kim Hye Kyung
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/76631
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-76631
record_format dspace
spelling sg-ntu-dr.10356-766312019-12-10T13:17:37Z Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination Liu, Xuan Jim Lee, Charmaine Jia Le Muhammad Syafiq Muhammad Shahiddin Lim, Kai Xing Kim Hye Kyung Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Audience research This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental study design. This is conducted across two cultural contexts to examine the role culture may play on message persuasiveness. Smokers were recruited from both collectivistic and individualistic societies, Singapore (SG, N=161) and America (US, N=163) respectively. While self-persuasion led to more counterattitudinal thoughts, its effects on smoking attitudes was not significant. Self-referencing was found to induce less favourable attitudes towards smoking than other-referencing, mediated by reactance. Results also found an interaction between Self-Persuasion x Referencing. Under self-persuasion, participants exhibited less favourable attitudes towards smoking in self-referencing than other-referencing. An interaction was also found for Self-Persuasion x Cultural Orientation. Self-persuasion worked better in US than SG, although this did not reach significance. Two-way interaction between Referencing x Cultural Orientation was insignificant. Study findings provide initial direction for anti-smoking campaigns and potentially other resistive behaviours. Future research can replicate this study in different health contexts and populations to increase generalisability of results. Bachelor of Communication Studies 2019-04-01T05:32:25Z 2019-04-01T05:32:25Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76631 en Nanyang Technological University 37 p. application/pdf application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Audience research
spellingShingle DRNTU::Social sciences::Communication::Audience research
Liu, Xuan Jim
Lee, Charmaine Jia Le
Muhammad Syafiq Muhammad Shahiddin
Lim, Kai Xing
Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
description This study investigates the effectiveness of self-persuasion and referencing in reducing smokers’ favourable attitudes towards smoking. The study adopted a 2 (persuasion: self-persuasion vs direct persuasion) by 2 (referencing: self-referencing vs other-referencing) between-subjects experimental study design. This is conducted across two cultural contexts to examine the role culture may play on message persuasiveness. Smokers were recruited from both collectivistic and individualistic societies, Singapore (SG, N=161) and America (US, N=163) respectively. While self-persuasion led to more counterattitudinal thoughts, its effects on smoking attitudes was not significant. Self-referencing was found to induce less favourable attitudes towards smoking than other-referencing, mediated by reactance. Results also found an interaction between Self-Persuasion x Referencing. Under self-persuasion, participants exhibited less favourable attitudes towards smoking in self-referencing than other-referencing. An interaction was also found for Self-Persuasion x Cultural Orientation. Self-persuasion worked better in US than SG, although this did not reach significance. Two-way interaction between Referencing x Cultural Orientation was insignificant. Study findings provide initial direction for anti-smoking campaigns and potentially other resistive behaviours. Future research can replicate this study in different health contexts and populations to increase generalisability of results.
author2 Kim Hye Kyung
author_facet Kim Hye Kyung
Liu, Xuan Jim
Lee, Charmaine Jia Le
Muhammad Syafiq Muhammad Shahiddin
Lim, Kai Xing
format Final Year Project
author Liu, Xuan Jim
Lee, Charmaine Jia Le
Muhammad Syafiq Muhammad Shahiddin
Lim, Kai Xing
author_sort Liu, Xuan Jim
title Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
title_short Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
title_full Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
title_fullStr Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
title_full_unstemmed Effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
title_sort effects of self-persuasion and referencing on attitudes towards smoking : a cross-cultural examination
publishDate 2019
url http://hdl.handle.net/10356/76631
_version_ 1681041209137561600