ANALYSIS OF PURCHASING INTENTION IN THE FASHION INDUSTRY: ENHANCING PRODUCT SALES THROUGH LIVE COMMERCE STREAMING
This study examines the influence of live commerce streaming on consumer purchasing behavior in Indonesia's fashion industry, focusing on the Shopee platform. It explores how technological advancements and increased internet access have transformed consumer shopping habits and business marke...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79784 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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