THE INFLUENCE OF STORYTELLING AD AND EWOM ON HMNS PURCHASE INTENTION
As social media grows, digital marketing has more and more ways to introduce the products. In the perfume industry, it is challenging because, unfortunately, until now, no technology can help convey scents digitally. Customers cannot smell the product through social media. Therefore, there should be...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |