PRODUCT AND PRICING STRATEGY IN THE VIRTUAL SPACE PLATFORM: A CASE STUDY OF “VUTURIST”

• Main Author: Putrieka, Amalia
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/79983
• Institution: Institut Teknologi Bandung

The virtual platform domain is undergoing rapid evolution, with market dynamics and technological advancements reshaping its landscape. The research embarked on a comprehensive journey to understand the intricacies of this domain, specifically focusing on Vuturist, a player in the virtual platform market. The primary motivation for this study stemmed from the need to understand the market trends, competitive landscape, and the internal competencies and challenges faced by Vuturist. The research aimed to lay a foundation for strategic recommendations in product and pricing strategies for Vuturist, ensuring its growth and competitiveness. The methodology adopted involved a meticulous examination of market trends and the competitive landscape. The study revealed a growing demand for customizable virtual spaces, the integration of advanced technologies like AI and AR, flexible pricing models, and the emergence of educational marketing. These insights were pivotal in understanding Vuturist's market position, which boasts technical prowess in 360-degree rendering and robust financial backing. The research identified opportunities for Vuturist to leverage these market trends, recommending enhancements in product customization, integration of emerging technologies, and a shift towards flexible pricing models. Furthermore, the study proposed a phased product and pricing strategy roadmap for Vuturist, ensuring a structured transition aligned with market feedback. The research also highlighted the potential for future exploration, emphasizing the integration of emerging technologies and market expansion analysis. In conclusion, the research offers a strategic blueprint for Vuturist, guiding it through the complex virtual platform landscape. The recommendations are tailored to respond to market dynamics, setting Vuturist on a path of innovation, growth, and market leadership. The study's contribution to the scientific community lies in its comprehensive analysis of the virtual platform domain, offering insights and strategies that can be leveraged by other players in the market.