DEVELOPING MARKETING STRATEGY FOR MICRO ENTERPRISE (SALMANIS CASE STUDY)
Salmanis is an ice cream shop located in Bandung City. Since it opened on 29 September 2022, Salmanis turnover only depends on traffic, especially students in the ITB. This research intended to find the internal and external factors which affected the performance of Salmanis. The internal factors ar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80018 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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