ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM “PENGUSAHA MUDA BRILIAN” PROGRAM

ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM “PENGUSAHA MUDA BRILIAN” PROGRAM

This study investigates the Corporate Shared Value (CSV) strategies of PT Bank Rakyat Indonesia Tbk (BRI), focusing on its "Pengusaha Muda BRIliaN" (PMB) program, designed to empower Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research explores how BRI integrates CSV...

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Bibliographic Details
Main Author: Hasnanda S.M., Alivia
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/80042
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/80042

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