ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM “PENGUSAHA MUDA BRILIAN” PROGRAM

ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM “PENGUSAHA MUDA BRILIAN” PROGRAM

This study investigates the Corporate Shared Value (CSV) strategies of PT Bank Rakyat Indonesia Tbk (BRI), focusing on its "Pengusaha Muda BRIliaN" (PMB) program, designed to empower Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research explores how BRI integrates CSV...

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Bibliographic Details
Main Author: Hasnanda S.M., Alivia
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/80042
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Institution: Institut Teknologi Bandung
Language: Indonesia
Description
Summary:This study investigates the Corporate Shared Value (CSV) strategies of PT Bank Rakyat Indonesia Tbk (BRI), focusing on its "Pengusaha Muda BRIliaN" (PMB) program, designed to empower Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research explores how BRI integrates CSV within its banking operations, contributing to social welfare and economic profitability. The role of the PMB program in fostering MSME growth through Go digital, Go global, Go Modern, Branding Enhancement, and financial literacy is examined. The study combines literature review with qualitative analysis, including Incorporating insights from interviews with BRI representatives and MSME participants. The study validates the program's value proposition and suggests improvements. These improvements, aligned with the proposed Business Model Canvas (BMC), include expanding partnerships, exploring new business categories, enhancing alumni engagement, and community building. The findings highlight BRI's successful blend of CSV objectives, contributing to its competitive edge.

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